This is all part of a new set up that they will be starting first in Japan and then moving to the rest of the countries.
Bandai channel was originally Windows Media Player (shit) based, but this new move is set to do a complete transition to flash content only to allow more people to use it. Right now, you can see some of the flash content now on the Japanese website, so if you want to get an idea of how good or not so good it work, go here.
I see this as a good move since it will be more free anime that supports the industry too. Not too much longer and fansubs will soon be a thing that anime companies won’t have to worry about too much.
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